{"id":142663,"date":"2025-05-09T09:21:36","date_gmt":"2025-05-09T12:21:36","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/saude\/?p=142663"},"modified":"2025-05-09T09:23:04","modified_gmt":"2025-05-09T12:23:04","slug":"sesa-ze-gotinha-veiculos-de-comunicacao-ceara","status":"publish","type":"post","link":"https:\/\/ww16.ce.gov.br\/saude\/2025\/05\/09\/sesa-ze-gotinha-veiculos-de-comunicacao-ceara\/","title":{"rendered":"Sa\u00fade do Cear\u00e1 intensifica estrat\u00e9gia de vacina\u00e7\u00e3o com visita de Z\u00e9 Gotinha a ve\u00edculos de comunica\u00e7\u00e3o"},"content":{"rendered":"

\"\"Visitas do personagem e entrevistas sobre vacina\u00e7\u00e3o foram estrat\u00e9gia para divulgar a causa no Cear\u00e1<\/em><\/p>\n

Durante esta semana, o personagem Z\u00e9 Gotinha<\/strong> percorreu cinco grupos de comunica\u00e7\u00e3o para divulgar o Dia D Nacional de Vacina\u00e7\u00e3o<\/strong><\/a> e a import\u00e2ncia de estar com a caderneta de vacinas em dia. A a\u00e7\u00e3o foi organizada pela Assessoria de Comunica\u00e7\u00e3o<\/strong> da Secretaria da Sa\u00fade do Cear\u00e1 (Sesa)<\/strong>.<\/p>\n

O s\u00edmbolo da imuniza\u00e7\u00e3o no Brasil esteve nas reda\u00e7\u00f5es do Sistema Verdes Mares, do Grupo Cidade, do Sistema Jangadeiro, do Grupo de Comunica\u00e7\u00e3o O Povo e da TV C\u00e2mara Fortaleza.\"\"<\/p>\n

Na reda\u00e7\u00e3o da TV Verdes Mares, o encontro de apresentador Leal Mota Filho (foto) com o Z\u00e9 Gotinha chamou a aten\u00e7\u00e3o de todos. \u201cNem todo mundo sabe disso, mas quando eu era crian\u00e7a\/adolescente eu me fantasiei de Z\u00e9 Gotinha, algumas vezes, durante campanha de vacina\u00e7\u00e3o que acontecia no col\u00e9gio onde estudava\u201d, lembrou Leal.<\/p>\n

A coordenadora de Imuniza\u00e7\u00e3o da Sesa, Ana Karine Borges, concedeu entrevistas em cinco jornais ao vivo, ao lado do personagem. A gestora refor\u00e7ou o convite para a popula\u00e7\u00e3o cearense atualizar a caderneta de vacina para diversas doen\u00e7as. \u201cUma importante iniciativa, pois a comunica\u00e7\u00e3o \u00e9 fundamental para combater as fake news e os movimentos antivacinas. E para que a gente possa, por meio da comunica\u00e7\u00e3o, sensibilizar e levar a informa\u00e7\u00e3o sobre a vacina\u00e7\u00e3o com qualidade para todas as regi\u00f5es. A receptividade foi muito bacana em todas as emissoras. O Z\u00e9 Gotinha cativou a todos\u201d, destacou a gestora.<\/p>\n

Durante as visitas, o Z\u00e9 Gotinha foi recepcionado por todos com empolga\u00e7\u00e3o. Os profissionais da imprensa faziam quest\u00e3o de registrar o momento. \u201cQuero parabenizar a Secretaria da Sa\u00fade do Estado por essa a\u00e7\u00e3o, por ter um efeito multiplicador muito grande para que a Campanha de Vacina\u00e7\u00e3o chegue ao maior n\u00famero de pessoas\u201d, disse a coordenadora de jornalismo da R\u00e1dio Jangadeiro, Dina Sampaio.<\/p>\n

\"\"<\/p>\n

Dia D Nacional de Vacina\u00e7\u00e3o<\/h3>\n

Neste s\u00e1bado (10), numa iniciativa do Minist\u00e9rio da Sa\u00fade, acontece o Dia D Nacional de Vacina\u00e7\u00e3o em todo o Brasil. Em Fortaleza, o Vapt Vupt Papicu vai funcionar das 10 \u00e0s 16 horas. Os imunizantes que v\u00e3o estar dispon\u00edveis no local para o p\u00fablico atualizar a caderneta de vacina s\u00e3o Influenza, Pentavalente, poliomielite, Hepatite A, Hepatite B, Tr\u00edplice Viral (sarampo, caxumba e rub\u00e9ola), HPV e covid-19, de acordo com o grupo priorit\u00e1rio de cada faixa et\u00e1ria. A programa\u00e7\u00e3o dos munic\u00edpios \u00e9 organizada pelas prefeituras de cada local.<\/p>\n","protected":false},"excerpt":{"rendered":"

Visitas do personagem e entrevistas sobre vacina\u00e7\u00e3o foram estrat\u00e9gia para divulgar a causa no Cear\u00e1 Durante esta semana, o personagem Z\u00e9 Gotinha percorreu cinco grupos de comunica\u00e7\u00e3o para divulgar o Dia D Nacional de Vacina\u00e7\u00e3o e a import\u00e2ncia de estar com a caderneta de vacinas em dia. A a\u00e7\u00e3o foi organizada pela Assessoria de Comunica\u00e7\u00e3o […]<\/p>\n","protected":false},"author":767,"featured_media":142667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[570],"tags":[4121,4448,4815,149],"class_list":["post-142663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vacinacao","tag-ascom","tag-assessoria-de-comunicacao","tag-dia-d-nacional-de-vacinacao","tag-vacinacao"],"acf":[],"yoast_head":"\nSa\u00fade do Cear\u00e1 intensifica estrat\u00e9gia de vacina\u00e7\u00e3o com visita de Z\u00e9 Gotinha a ve\u00edculos de comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Durante esta semana, o personagem Z\u00e9 Gotinha percorreu cinco grupos de comunica\u00e7\u00e3o para divulgar o Dia D Nacional de Vacina\u00e7\u00e3o e a import\u00e2ncia de estar com a caderneta de vacinas em dia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ww16.ce.gov.br\/saude\/2025\/05\/09\/sesa-ze-gotinha-veiculos-de-comunicacao-ceara\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sa\u00fade do Cear\u00e1 intensifica estrat\u00e9gia de vacina\u00e7\u00e3o com visita de Z\u00e9 Gotinha a ve\u00edculos de comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Durante esta semana, o personagem Z\u00e9 Gotinha percorreu cinco grupos de comunica\u00e7\u00e3o para divulgar o Dia D Nacional de Vacina\u00e7\u00e3o e a import\u00e2ncia de estar com a caderneta de vacinas em dia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ww16.ce.gov.br\/saude\/2025\/05\/09\/sesa-ze-gotinha-veiculos-de-comunicacao-ceara\/\" \/>\n<meta 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