{"id":134180,"date":"2024-07-31T13:49:07","date_gmt":"2024-07-31T16:49:07","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/saude\/?p=134180"},"modified":"2024-07-31T16:26:33","modified_gmt":"2024-07-31T19:26:33","slug":"sesa-e-tv-ceara-firmam-parceria-para-producao-e-exibicao-de-conteudos-audiovisuais","status":"publish","type":"post","link":"https:\/\/ww16.ce.gov.br\/saude\/2024\/07\/31\/sesa-e-tv-ceara-firmam-parceria-para-producao-e-exibicao-de-conteudos-audiovisuais\/","title":{"rendered":"Sesa e TV Cear\u00e1 firmam parceria para produ\u00e7\u00e3o e exibi\u00e7\u00e3o de conte\u00fados audiovisuais"},"content":{"rendered":"

\"\"TV Cear\u00e1 \u00e9 transmitida pelo canal 5 e tem como miss\u00e3o proporcionar acesso \u00e0 informa\u00e7\u00e3o e entretenimento de qualidade para os cearenses<\/em><\/p>\n

Em uma iniciativa in\u00e9dita, a Secretaria da Sa\u00fade do Cear\u00e1 (Sesa)<\/strong> firmou parceria com a TV Cear\u00e1 (TVC)<\/strong>, emissora p\u00fablica<\/strong> vinculada ao Governo do Estado<\/strong>, para a produ\u00e7\u00e3o e veicula\u00e7\u00e3o de conte\u00fados audiovisuais<\/strong>. A coopera\u00e7\u00e3o tem o objetivo de fortalecer a divulga\u00e7\u00e3o de servi\u00e7os estaduais de sa\u00fade<\/strong> e orientar a popula\u00e7\u00e3o cearense<\/strong> sobre temas como h\u00e1bitos saud\u00e1veis<\/strong> e preven\u00e7\u00e3o de doen\u00e7as<\/strong>.<\/p>\n

O projeto prev\u00ea uma s\u00e9rie de a\u00e7\u00f5es conjuntas entre a equipe da TV Cear\u00e1 e a Assessoria de Comunica\u00e7\u00e3o e Eventos (Ascom) da Sesa<\/strong>. A partir do dia 14 de agosto, a emissora passa a transmitir o Acontece na Sa\u00fade<\/strong>, boletim com as principais not\u00edcias da Sa\u00fade do Cear\u00e1. Apresentado pelo jornalista e coordenador adjunto da Ascom, Diego Sombra, o informativo traz novidades da Secretaria, entrevistas e dicas de especialistas. O programa ir\u00e1 ao ar \u00e0s quartas-feiras, logo ap\u00f3s o Jornal da TVC, exibido \u00e0s 18h15.<\/p>\n

No primeiro s\u00e1bado de cada m\u00eas, a Sa\u00fade do Cear\u00e1 tamb\u00e9m ter\u00e1 um espa\u00e7o fixo no programa \u201cSaber \u00e9 sa\u00fade<\/strong>\u201d, comandado pela jornalista Ang\u00e9lica Martins. Com o formato de videocast<\/strong>, a atra\u00e7\u00e3o entrevistar\u00e1 especialistas da Rede Sesa<\/strong> sobre assuntos variados que estimulem o bem-estar e a sa\u00fade dos cearenses<\/strong>. A primeira edi\u00e7\u00e3o em parceria com a Sesa vai ao ar neste s\u00e1bado (3), \u00e0s 9h, e conta com entrevista do infectologista e secret\u00e1rio executivo de Aten\u00e7\u00e3o \u00e0 Sa\u00fade e Desenvolvimento Regional, Lauro Perdig\u00e3o. O gestor fala sobre preven\u00e7\u00e3o e tratamento da tuberculose no estado.<\/p>\n

\"\"<\/p>\n

Representantes das equipes de jornalismo da TVC e da Assessoria de Comunica\u00e7\u00e3o da Sesa firmaram parceria<\/em><\/p>\n

Ao longo da programa\u00e7\u00e3o, a TVC exibir\u00e1, ainda, o Minuto Sa\u00fade Cear\u00e1<\/strong>. O produto fornece dicas de m\u00e9dicos e de outros profissionais da Rede Sesa acerca dos principais temas que dizem respeito \u00e0 sa\u00fade p\u00fablica do estado. O conte\u00fado prioriza o repasse de informa\u00e7\u00e3o com linguagem simples e direta, a fim de facilitar o entendimento dos telespectadores.<\/p>\n

A presidente da TV Cear\u00e1, Moema Soares, destaca que a parceria com a Secretaria da Sa\u00fade representa um avan\u00e7o para a comunica\u00e7\u00e3o p\u00fablica<\/strong>. \u201cUma das principais fun\u00e7\u00f5es da comunica\u00e7\u00e3o p\u00fablica \u00e9 promover o amplo debate<\/strong>, informando com qualidade e precis\u00e3o. Com essa parceria, mais uma vez estamos cumprindo nossa miss\u00e3o de levar aos cearenses, dados e orienta\u00e7\u00f5es para promover a qualidade de vida da popula\u00e7\u00e3o. E, quando se fala em sa\u00fade, a informa\u00e7\u00e3o \u00e9 preven\u00e7\u00e3o e promo\u00e7\u00e3o ao bem-estar de todos\u201d.\"\"<\/p>\n

A presidente da TVC, Moema Soares, destacou que a parceria vai ao encontro da miss\u00e3o da institui\u00e7\u00e3o, de levar aos cearenses informa\u00e7\u00f5es de qualidade<\/em><\/p>\n

A coordenadora da Ascom da Sesa, Helga Rackel, refor\u00e7a que o trabalho com a TVC est\u00e1 alinhado ao Planejamento Estrat\u00e9gico da Sesa<\/strong>. \u201cContar com a TV Cear\u00e1, uma emissora p\u00fablica de credibilidade<\/strong>, com 50 anos de servi\u00e7os prestados \u00e0 popula\u00e7\u00e3o cearense, \u00e9 um grande passo que damos para fortalecer a comunica\u00e7\u00e3o p\u00fablica<\/strong> em sa\u00fade do nosso estado, uma das prioridades de gest\u00e3o da secret\u00e1ria T\u00e2nia Mara Coelho\u201d, explica.<\/p>\n

TV Cear\u00e1<\/h3>\n

Inaugurada em 7 de mar\u00e7o de 1974, a TV Cear\u00e1 \u00e9 transmitida pelo canal 5 e tem como miss\u00e3o proporcionar acesso \u00e0 informa\u00e7\u00e3o e entretenimento de qualidade para os cearenses.<\/p>\n

A programa\u00e7\u00e3o est\u00e1 no ar 24 horas por dia, todos os dias da semana, alcan\u00e7ando todas as regi\u00f5es do estado. A emissora, afiliada \u00e0 TV Cultura e \u00e0 Empresa Brasil de Comunica\u00e7\u00e3o (EBC), mescla produ\u00e7\u00f5es locais com conte\u00fados de destaque nacional e internacional.<\/p>\n","protected":false},"excerpt":{"rendered":"

TV Cear\u00e1 \u00e9 transmitida pelo canal 5 e tem como miss\u00e3o proporcionar acesso \u00e0 informa\u00e7\u00e3o e entretenimento de qualidade para os cearenses Em uma iniciativa in\u00e9dita, a Secretaria da Sa\u00fade do Cear\u00e1 (Sesa) firmou parceria com a TV Cear\u00e1 (TVC), emissora p\u00fablica vinculada ao Governo do Estado, para a produ\u00e7\u00e3o e veicula\u00e7\u00e3o de conte\u00fados audiovisuais. […]<\/p>\n","protected":false},"author":767,"featured_media":134201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2466],"tags":[4448,4449,4447,4446],"class_list":["post-134180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","tag-assessoria-de-comunicacao","tag-audiovisual","tag-tv-ceara","tag-tvc"],"acf":[],"yoast_head":"\nSesa e TVC firmam parceria para produ\u00e7\u00e3o e exibi\u00e7\u00e3o de conte\u00fados audiovisuais<\/title>\n<meta name=\"description\" content=\"A coopera\u00e7\u00e3o tem o objetivo de fortalecer a divulga\u00e7\u00e3o de servi\u00e7os de sa\u00fade e orientar a popula\u00e7\u00e3o sobre temas como h\u00e1bitos saud\u00e1veis e preven\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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