{"id":111227,"date":"2022-10-06T15:32:07","date_gmt":"2022-10-06T18:32:07","guid":{"rendered":"http:\/\/ww16.ce.gov.br\/saude\/?p=111227"},"modified":"2022-10-07T10:47:44","modified_gmt":"2022-10-07T13:47:44","slug":"pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao","status":"publish","type":"post","link":"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/","title":{"rendered":"Pioneira entre as secretarias estaduais, Sa\u00fade do Cear\u00e1 lan\u00e7a Pol\u00edtica de Comunica\u00e7\u00e3o"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-99196 alignleft\" src=\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2021\/07\/Topo-Materia-Site_inovacao.png\" alt=\"\" width=\"198\" height=\"69\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-111228 size-full\" src=\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022.png\" alt=\"\" width=\"775\" height=\"485\" srcset=\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022.png 775w, https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022-600x375.png 600w, https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022-768x481.png 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><br \/>\n<strong>A Secretaria da Sa\u00fade do Cear\u00e1 (Sesa)<\/strong> divulga sua <a href=\"https:\/\/ww16.ce.gov.br\/saude\/download\/politica-de-comunicacao\/\" target=\"_blank\" rel=\"noopener\"><strong>Pol\u00edtica de Comunica\u00e7\u00e3o<\/strong><\/a>, documento que <strong>re\u00fane condutas e diretrizes para fortalecer a imagem institucional e alinhar a\u00e7\u00f5es em Comunica\u00e7\u00e3o de todas as unidades que comp\u00f5em a Rede Sesa<\/strong>, al\u00e9m de autarquias e funda\u00e7\u00f5es vinculadas. A pasta \u00e9 a<strong> primeira entre as secretarias estaduais<\/strong> cearenses a produzir e compartilhar um dispositivo do g\u00eanero. <a href=\"https:\/\/ww16.ce.gov.br\/saude\/download\/politica-de-comunicacao\/\" target=\"_blank\" rel=\"noopener\"><strong>O material foi publicado no Di\u00e1rio Oficial do Estado (DOE), por meio da portaria n\u00ba 784\/2022<\/strong><\/a>.<\/p>\n<ul class=\"ListaEst\">\n<li><a href=\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2020\/03\/manual_politicadecomunicacao_ascom_06102022.pdf\">Acesse a Pol\u00edtica de Comunica\u00e7\u00e3o da Rede Sesa<\/a><\/li>\n<\/ul>\n<p>Dentre os objetivos da Pol\u00edtica, est\u00e3o a <strong>padroniza\u00e7\u00e3o de linguagem, documentos e logomarcas<\/strong>, obedecendo aos<a href=\"https:\/\/ww16.ce.gov.br\/saude\/download\/manual-de-redacao\/\" target=\"_blank\" rel=\"noopener\"><strong> manuais de Reda\u00e7\u00e3o<\/strong><\/a> da Sesa e de <a href=\"https:\/\/www.ceara.gov.br\/multimidia\/\" target=\"_blank\" rel=\"noopener\"><strong>Identidade Visual<\/strong><\/a> do Governo do Cear\u00e1; a produ\u00e7\u00e3o, a edi\u00e7\u00e3o e a divulga\u00e7\u00e3o em conformidade com os p\u00fablicos estrat\u00e9gicos, o interesse p\u00fablico e o que se pretende alcan\u00e7ar.<\/p>\n<p>O dispositivo traz, ainda, instru\u00e7\u00f5es relativas \u00e0s diversas \u00e1reas do organograma da Assessoria de Comunica\u00e7\u00e3o e Eventos (Ascom) da Rede Sesa, como Comunica\u00e7\u00e3o Interna, Marketing e Atendimento \u00e0 Imprensa. As compet\u00eancias de Secretarias Executivas, porta-vozes e as observa\u00e7\u00f5es quanto ao uso indevido de conte\u00fados e canais de divulga\u00e7\u00e3o tamb\u00e9m est\u00e3o dispostas.<\/p>\n<p>\u201cCom a Pol\u00edtica de Comunica\u00e7\u00e3o, a Sesa inicia um legado na comunica\u00e7\u00e3o p\u00fablica cearense&#8221;, pontua o titular da pasta, Carlos Hilton Soares. &#8220;O documento, constru\u00eddo em equipe durante meses, vai regulamentar e qualificar fluxos, produtos e a\u00e7\u00f5es em Comunica\u00e7\u00e3o dos 13 hospitais estaduais, al\u00e9m de unidades assistenciais da Rede\u201d, complementa Rodrigo Santiago, coordenador da Ascom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Secretaria da Sa\u00fade do Cear\u00e1 (Sesa) divulga sua Pol\u00edtica de Comunica\u00e7\u00e3o, documento que re\u00fane condutas e diretrizes para fortalecer a imagem institucional e alinhar a\u00e7\u00f5es em Comunica\u00e7\u00e3o de todas as unidades que comp\u00f5em a Rede Sesa, al\u00e9m de autarquias e funda\u00e7\u00f5es vinculadas. A pasta \u00e9 a primeira entre as secretarias estaduais cearenses a produzir [&hellip;]<\/p>\n","protected":false},"author":520,"featured_media":111228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2466],"tags":[133,3372,135],"class_list":["post-111227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","tag-ceara","tag-politica-de-comunicacao","tag-saude"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pioneira entre as secretarias estaduais, Sa\u00fade do Cear\u00e1 lan\u00e7a Pol\u00edtica de Comunica\u00e7\u00e3o - Secretaria da Sa\u00fade do Cear\u00e1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pioneira entre as secretarias estaduais, Sa\u00fade do Cear\u00e1 lan\u00e7a Pol\u00edtica de Comunica\u00e7\u00e3o - Secretaria da Sa\u00fade do Cear\u00e1\" \/>\n<meta property=\"og:description\" content=\"A Secretaria da Sa\u00fade do Cear\u00e1 (Sesa) divulga sua Pol\u00edtica de Comunica\u00e7\u00e3o, documento que re\u00fane condutas e diretrizes para fortalecer a imagem institucional e alinhar a\u00e7\u00f5es em Comunica\u00e7\u00e3o de todas as unidades que comp\u00f5em a Rede Sesa, al\u00e9m de autarquias e funda\u00e7\u00f5es vinculadas. A pasta \u00e9 a primeira entre as secretarias estaduais cearenses a produzir [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\" \/>\n<meta property=\"og:site_name\" content=\"Secretaria da Sa\u00fade do Cear\u00e1\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T18:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T13:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022.png\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Pioneira entre as secretarias estaduais, Sa\u00fade do Cear\u00e1 lan\u00e7a Pol\u00edtica de Comunica\u00e7\u00e3o\",\"datePublished\":\"2022-10-06T18:32:07+00:00\",\"dateModified\":\"2022-10-07T13:47:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/#organization\"},\"image\":{\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ww16.ce.gov.br\/saude\/wp-content\/uploads\/sites\/64\/2022\/10\/banner-materia-politicas-06102022.png\",\"keywords\":[\"Cear\u00e1\",\"Pol\u00edtica de Comunica\u00e7\u00e3o\",\"sa\u00fade\"],\"articleSection\":[\"Institucional\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\",\"url\":\"https:\/\/ww16.ce.gov.br\/saude\/2022\/10\/06\/pioneira-entre-as-secretarias-estaduais-saude-do-ceara-lanca-politica-de-comunicacao\/\",\"name\":\"Pioneira entre as secretarias estaduais, Sa\u00fade do Cear\u00e1 lan\u00e7a Pol\u00edtica de Comunica\u00e7\u00e3o - 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